The University plays an important role in the development of skills useful for future employment. However, many students find it difficult to apply theoretical material from courses to practical situations in industry. At Oklahoma State University, guest lecturers from industry participate in course lectures to help students visualize the relationship between theory and reality. An analysis of student backgrounds, learning patterns and evaluation of guest speakers suggest that this may be a useful role model for other universities to follow in agricultural course.
agricultural marketing, theory to reality, learning patterns, student backgrounds, employment